Passion Projects
DISCLAIMER:
ALL PROJECTS FEATURED IN THIS PORTFOLIO ARE SPECULATIVE AND WERE CREATED FOR EDUCATIONAL AND SHOWCASE PURPOSES ONLY. THEY ARE NOT AFFILIATED WITH OR ENDORSED BY THE BRANDS REPRESENTED
B2B Copy
Read more to see an example of the type of copy I did during my role as a Business Report Writer for Benchmark International
Web Copy
This sample project demonstrates my ability to write persuasive, emotionally engaging marketing copy for the wedding industry. I created a vendor profile for The Knot Worldwide that balances romance and luxury with clear, informative messaging, appealing to couples seeking a fairytale wedding experience while showcasing the vendor’s value, personality, and professionalism.
Ad Campaign
This spec campaign was designed to encourage audiences to engage with Spotlight Oral Care through a positive, shareable experience centered on self-confidence and authentic smiles.
The campaign leverages the universal love for selfies and the emotional appeal of self-expression, inviting people to connect their personal image with the brand’s core message — appreciating and caring for their smile.
Email Copy
These email samples demonstrate my ability to adapt tone and messaging for internal communications. One email promotes an April Fools’ competition, using playful, engaging copy to boost staff participation and morale. The other focuses on internal job opportunities, balancing clarity and professionalism to inform employees while encouraging career growth and internal mobility.