Advanced Copywriting Skills and Techniques

Learning Outcomes

Understand the role and purpose of language in marketing

 

Use surprise, detail, and creativity to make copy more persuasive

 

Apply techniques for using unexpected words and metaphors effectively

 

Differentiate between key writing styles and tones, such as puns and puffery

 

Identify effective sentence structures and rewriting strategies

 

Recognize common pitfalls and forbidden practices in copywriting